Cannabis sell-through analytics
Prove what every activation dollar actually moved
Cannect measures cannabis sell-through per store, per rep and per SKU, attributes follow-on orders to the activation that earned them, and turns field-marketing spend into a number you can defend.
Sell-through is the only number that matters
Sell-in tells you what a dispensary bought. Sell-through tells you what shoppers actually took home. A brand can look healthy on sell-in for two quarters while its product sits on shelves, and the first honest signal is a buyer who stops reordering.
Cannect measures the second number. Sales reports import against your SKUs and land on the store, the date, and the activation that touched them, so velocity per door is something you can see weekly instead of inferring from purchase orders.
Reorders attributed to the activation that earned them
When a store that hosted a pop-up places a follow-on order, that order is linked back to the event. Over a quarter that produces a straightforward ledger: what each activation cost in rep hours, mileage, samples and swag, and what it returned in reorder volume. That is marketing ROI in the form a CFO will accept.
Per-store, per-rep, per-SKU — not one blended average
Blended numbers hide the answer. Cannect breaks performance down by door, by ambassador, and by SKU, which is how you find the five stores producing most of your volume, the rep whose visits consistently move product, and the format that is dying in a market you assumed was healthy.
Samples and swag deplete against real velocity
Swag inventory draws down as reps allocate it, and reorder thresholds are driven by observed burn rate rather than a guess. You stop discovering you are out of pre-roll samples the morning of a launch event, and you stop over-ordering merch that sits in a warehouse for a year.
Restock and par-level suggestions from the same data
Because velocity is tracked per store and per SKU, Cannect can propose the replenishment order: what each door burned through, what a rotating assortment needs for category coverage, and where a par level is set wrong. It turns the analytics into the next purchase order instead of another dashboard.
Execution data makes the numbers defensible
Every figure sits on top of verified execution — GPS check-ins, timestamped attendance, structured recaps from the floor — collected by the ambassador scheduling side of the platform. Reporting nobody trusts changes no budgets.
Frequently asked questions
- What is cannabis sell-through?
- Sell-through is the rate at which product a dispensary bought is actually purchased by shoppers, usually expressed as units sold per store over a period. It is distinct from sell-in, which only measures what the retailer ordered from the brand.
- How do you calculate ROI on a cannabis activation?
- Total the cost of the activation — rep hours, mileage, samples, swag and any promotional discount — then compare it to the sales lift and follow-on orders attributed to that store in the period after the event. Cannect assembles both sides automatically from the booking, check-in and sales-report data.
- Where does the sales data come from?
- Brands import sales reports from their retail partners or distributor in whatever format they receive them; the importer matches rows to your SKUs and handles the common multi-format variations. No POS integration is required to get started.
- Can I see performance by individual rep?
- Yes. Because every activation carries a verified attendance record and a store, performance rolls up per ambassador as well as per store, per SKU, per brand and per state.
- Does this work across multiple states?
- Yes. Reporting rolls up per state and per market as well as company-wide, which is how multi-state brands compare a new market against an established one on the same terms.
Replace the anecdote with the number
Sell-through by door, reorder attribution, sample and swag velocity, and restock suggestions from the same data.